Klaviyo vs HubSpot: email platform or all-in-one CRM

Entry prices side by side

These are the prices each vendor lists on its pricing page as of 7 October 2026. They are not equivalent products: Klaviyo prices by profile count, while HubSpot prices by plan, and then by seats and contact tiers.

HubSpot displays Starter at $7 per seat per month. The version of the page we captured marked that plan with a limited-time discount, so do not plan a budget around it staying that low. The listed Professional and Enterprise prices are where HubSpot's bill starts; seats and contact tiers move it from there, which is why you should price your own list on its page before deciding.

If your job needs real automation, the comparison that matters is Klaviyo at 10,000 profiles against HubSpot Professional, since Starter's ceiling of ten automated actions is enough for a short welcome email, not for a branching lifecycle program. The difference between those two listed prices is $650 a month, or $7,800 a year.

How the two organize your data

The structural difference explains most of the price gap. Klaviyo's pricing page is organized as a suite around the person: marketing (email, text messages, web forms, mobile app marketing), data and analytics (reporting, segmentation, revenue attribution for campaigns) and a helpdesk. Its Composer assistant describes work as creating "campaigns + flows", the two objects you build everything from.

HubSpot's pricing page is organized around a CRM. Even its free tier lists a unified view of contacts, companies and deals, activity tracking and a two-way data sync with dozens of apps, and the paid plans add email campaigns, automation, social media management, a help desk and, at the top end, sandbox accounts, data access controls and marketing email approvals. A marketer using HubSpot works inside the same record a salesperson and a support agent use, which is the reason to pay for it. If nobody else needs that record, you are paying for objects you will not use.

Automation limits are the real tier gate

HubSpot's feature table shows the practical gate: email automation is limited to one automated action on Free and up to ten on Starter, and becomes unlimited, with omni-channel automation, from Professional upward. Treat the ten-action ceiling as a design constraint. A welcome series with a timed follow-up, a branch on whether a link was clicked and a hand-off to a sales owner can run through it quickly, so a team planning lifecycle programs should assume it is buying Professional, and budget on that basis rather than on the Starter price.

Which to choose

• Choose Klaviyo if you sell through a store or product catalog, want email and text under one roof, and need revenue tied back to campaigns and flows at a list price that stays in the low hundreds.
• Choose HubSpot if a sales team works the same contacts, you need a CRM with companies and deals, or marketing, sales and service share reporting. Start free, then move to Professional when automation outgrows Starter.
• Avoid HubSpot Professional when email is the only thing you will use. The listed monthly difference buys capabilities your team has to adopt to justify it.

Moving between them

1. Export profiles or contacts with all properties and their consent status, and import unsubscribed addresses as unsubscribed.
2. Map fields. A Klaviyo profile maps to a HubSpot contact, but orders and product events have no equivalent object unless you build custom properties, so decide what you will lose before you migrate.
3. Rebuild flows as workflows one at a time. Count the actions in each before moving to HubSpot Starter, because anything above ten will not fit.
4. Run both in parallel for a billing cycle, sending to disjoint segments, and switch the sending domain's authentication last.

Related reading: Braze vs Klaviyo, Braze vs HubSpot, Mailchimp vs Klaviyo, HubSpot vs Keap and HubSpot alternatives.