Brevo vs GetResponse: one meters emails sent, the other meters people on the list
Brevo's price follows your monthly email volume: $9 for Starter and $18 for Standard at 5,000 emails. GetResponse's follows your list size and sends without a cap: Starter is $19, Marketer $59 and Creator $69 a month for a 1,000-person list. A small list that is emailed lightly is cheaper on Brevo, and a small list that is emailed constantly can be cheaper on GetResponse. The first plan with real workflows costs $18 on one side and $59 on the other.
By Julian Pryor · Updated 7 Oct 2026
Short answer
Pick Brevo if your product also needs transactional email, you email each contact a few times a month and you want the lowest workflow price. Pick GetResponse Marketer if your list is small and emailed often, you want five seats, web push and funnels, or you plan to sell webinars and courses later on Creator. Do not buy GetResponse Starter for onboarding sequences: it allows one workflow.
The two meters side by side
Prices were read from each vendor's pricing page on 7 October 2026. Brevo's are the starting amounts at 5,000 emails a month; GetResponse's are at its default list size of 1,000 people, with an 18% yearly discount.
| Plan | Monthly billing | Yearly billing, per month | What limits you |
|---|---|---|---|
| Brevo Free | $0 | $0 | 300 emails a day; storage for up to 100,000 contacts |
| Brevo Starter | $9 | $8.08 | 5,000 emails to start; no workflows |
| Brevo Standard | $18 | $16.17 | 5,000 emails to start; unlimited workflows |
| Brevo Professional | $499 | $449.08 | From 150,000 emails; 10 seats |
| GetResponse Starter | $19 | $15.58 | Unlimited sends; 1 automation workflow; 3 users |
| GetResponse Marketer | $59 | $48.38 | Unlimited sends and workflows; 5 users |
| GetResponse Creator | $69 | $56.58 | Adds webinars, courses, website builder; 5 users |
Sources: brevo.com/pricing and getresponse.com/pricing. GetResponse Enterprise is custom-priced; Brevo's Enterprise starts from $2,499 a month.
Where the money goes for the same list
Take 1,000 contacts and four emails each: 4,000 emails, inside Brevo's 5,000 starting volume.
- Workflow-capable plans. Brevo Standard is $18 monthly. GetResponse Marketer is $59 monthly. The difference is $59 − $18 = $41, which is $492 over twelve months. On yearly billing the figures are $48.38 − $16.17 = $32.21 a month, or $386.52 a year.
- Entry plans. Brevo Starter at $9 against GetResponse Starter at $19 leaves $10 a month. GetResponse's $10 buys one workflow, a welcome series and a landing page builder. Brevo's Starter has no workflows, and its landing page is a Standard feature.
- Yearly saving. GetResponse Starter drops from $19 to $15.58 on yearly billing, a saving of $41.04 a year. Brevo's yearly discount is 10%.
Now flip the usage. Email the same 1,000 people once a day and you send about 30,000 messages. GetResponse still lists unlimited sends at $59 for that list. Brevo's price for 30,000 emails comes from its slider, which runs from 5,000 to 100,000 emails and beyond, and that figure was not part of the readout behind this page, so read it on the page for your own volume. The shape of the answer is the point: Brevo rewards low frequency and GetResponse rewards high frequency on a small list.
What each plan unlocks
GetResponse's comparison table marks Starter as lacking contact tagging, contact scoring, event-based automation, abandoned-cart triggers, segmentation on tags and events, and its Stripe and PayPal integrations. Marketer switches them all on and lifts workflows from 1 to unlimited. Creator adds webinars with up to 100 attendees, a website builder, a course creator and premium newsletters, and Enterprise adds SMS, mobile push, single sign-on and transactional email.
Brevo's step is Standard: unlimited multi-step workflows, A/B testing, advanced reporting, AI send time optimization, web and event tracking, one landing page and no Brevo logo. Contact scoring, WhatsApp, popups and push come with Professional. Brevo's help article prices each additional marketing seat on Standard at $9 a month, so team size adds cost on Brevo and is bundled on GetResponse Marketer.
Transactional mail and billing events
This is where Brevo is clearly built for software. Its pricing FAQ says all plans include transactional email features including a REST API, SMTP relay and outbound webhooks. You can post a custom event with POST /v3/events and start a Standard workflow from a Custom event trigger (Brevo events API). Its Stripe page lists a Brevo API key with Zapier, n8n or Skyvia, and inbound webhooks that can add a contact or create a custom event.
GetResponse is built around list marketing, ecommerce and content products. Its Stripe entry sits beside stores, products and order confirmations, and the comparison table lists an API and Zapier on every plan. For a SaaS that means your server writes plan, trial end and billing status into contact data, then segments on it from Marketer upward. Whatever you pick, decide in advance whether Stripe's own failed-payment emails stay on, so one failure produces one message.
Switching
- Export contacts with fields, tags and each person's consent status. GetResponse tags and scores exist from Marketer upward, so plan the mapping.
- Import unsubscribed and bounced contacts as suppressed.
- Rebuild workflows from your plan for trial welcome, trial ending, payment failed and win-back. Do not clone legacy ones.
- Authenticate the sending domain on the new platform, move transactional mail last and run both for a billing cycle on a small cohort.
Which to choose
Choose Brevo for a product that needs receipts, resets and lifecycle mail in one account, with moderate sends per contact and the lowest workflow price. Choose GetResponse Marketer for a small, frequently emailed list that benefits from unlimited sends, five seats, web push and funnels. If your plan is to sell courses or run webinars to your users as well, price Creator at $69 monthly before deciding.
Related reading: Mailchimp vs GetResponse, MailerLite vs GetResponse, Moosend vs GetResponse, user onboarding tools and the comparison hub.
Brevo vs GetResponse: common questions
Which is cheaper for a small SaaS list?
Brevo, as long as you send modestly. With 1,000 contacts and 4,000 emails a month, Brevo Standard at $18 covers it, while GetResponse Marketer, the first plan with unlimited workflows, lists at $59 monthly for a 1,000-person list. That is $41 a month, or $492 a year, in Brevo's favor. The picture changes for a small list that is emailed daily, because GetResponse lists unlimited monthly sends on every plan and Brevo's price follows email volume.
Does GetResponse limit how many emails I can send?
Its pricing page lists unlimited monthly email sends on Starter, Marketer, Creator and Enterprise. Cost follows the list-size slider instead. Brevo works the opposite way: its page says the email volume you select sets the pricing tier, and its calculator runs from 5,000 emails a month up to 100,000 and "More".
Can either send transactional email like password resets?
Brevo does on all plans: its pricing FAQ says every plan includes a REST API, SMTP relay and outbound webhooks for transactional email. GetResponse lists triggered transactional emails, a transactional API and an SMTP connection under Enterprise only, which is custom-priced.
Which has the better free option?
Brevo has a free plan of 300 email sends a day with storage for up to 100,000 contacts. GetResponse has no ongoing free plan; its pricing page offers a 14-day free trial with no credit card required. A one-day launch blast to 1,000 people will not fit Brevo's free daily cap, since 1,000 ÷ 300 takes four days.