Moosend vs GetResponse: a $7 plan against a $19 one, and what separates their automations

The first published prices

Each page needs a list size before it gives a number. These are the readings taken on 7 October 2026: Moosend's contact drop-down at 500, GetResponse's selector at its default 1,000.

The two readings are at different list sizes, so the $8.58 gap between $7 and $15.58 is not a like-for-like difference: GetResponse's number covers twice the contacts. GetResponse's annual option saves $41 a year on Starter, $127 on Marketer and $149 on Creator, and its selector shows an 18% yearly discount. Moosend shows 15% off for biannual payment and 20% off for annual. Moosend also lists email-credit packs, 350,000 credits for $350 and 500,000 for $500, though its capture does not say which plan they attach to.

What the cheapest plan lets you build

Take a typical SaaS lifecycle with three flows: a welcome series, a trial-ending reminder and a payment-failed sequence. GetResponse Starter lists one custom automation workflow, plus a welcome email series as a separate item, so the second and third flows push you to Marketer, which lists unlimited workflows, advanced segmentation, abandoned-cart recovery and sales funnels. That is $59 a month at 1,000 contacts, $480 more over a year than Starter on monthly billing ($59 minus $19, times twelve, is $480). Moosend's Pro card simply lists email marketing automation, landing pages and subscription forms next to unlimited campaigns, with no workflow count, which is why it is the better value for a small SaaS if its limits fit your design.

GetResponse is the larger toolbox. Its Marketer and Creator columns add promo codes, revenue reports, unlimited web push, and on Creator webinars, a website builder, a course creator for up to 500 students and premium newsletters. Enterprise adds SMS, transactional emails, a dedicated sending domain and dedicated IP address and SSO. Moosend's Pro card ticks an SMTP server and crosses out transactional emails, SSO and SAML, and an account manager, and the page describes Moosend+ as a plan built from your needs and Enterprise as the plan with all advanced features, so ask Moosend where each of those items lands.

Two event models that look alike

Both products let your website feed behaviour into automations, and the details decide what you can build around a SaaS product.

• Moosend has a "When custom event is recorded" trigger. It fires from custom-code website tracking, can be set to run every time or only the first time, applies to the sites you pick, and needs the event to have sent data before it can be selected. An Identify call has to come first for a visitor's events to count. For the server-side steps of a subscription, such as a card decline, the better fit is Moosend's subscriber API with custom fields, and its automations can send a webhook out with a "Then post a webhook" action.
• GetResponse has an Event condition inside workflows. The event is registered by the Web Connect script with GrTracking('setEvent', name, attributes), names and attributes must match the ones defined in your account exactly, attributes can be filtered by date, number, true or false and text, and the condition can be allowed to run more than once per contact. Its API reference lists operations to create a custom event and trigger it for a contact, which is the route for events your server creates. You can also segment a list by whether an event happened and when.

GetResponse also documents its webhooks in more detail than Moosend: a fixed list of events (message opened, link clicked, contact subscribed, unsubscribed, moved, copied, custom field changed and others), a five-second reply window with a {"status": "OK"} body, three retries and optional batching of up to 100 events per request. The subscribed event is not triggered by imports, and the custom-field-changed event is not triggered by automation or import updates, which matters if your billing handler writes fields. In neither tool is there a documented receiver for Stripe or Paddle events, so a small handler in your backend translates invoice.payment_failed, customer.subscription.trial_will_end or customer.subscription.deleted into a field update, tag-like list move or custom event.

Data processing terms

GetResponse's DPA link returned a 404 when read on 7 October 2026 and no hosting region was stated. Moosend's pricing page was behind a bot check for the automated read and the readout carries no data-hosting statement. This page therefore makes no hosting or DPA claim for either; request each vendor's DPA in writing if you handle EU personal data.

Switching between them

1. Export contacts with custom fields and engagement status, and keep unsubscribed, bounced and complained addresses in a separate suppression file.
2. Import the suppression file first as unsubscribed, then the active contacts, so that no excluded address is ever active in the new tool.
3. Rebuild automations with the new tool's own trigger type: Moosend's custom-event trigger and GetResponse's Event condition are not interchangeable, and names must match exactly on the GetResponse side.
4. Authenticate the sending domain, run old and new flows side by side for a cycle, and cancel the old plan only after the annual term you prepaid is used.

Which to choose

• Moosend Pro for a small list that needs automation, landing pages and forms at the lowest listed price.
• GetResponse Marketer for ecommerce or funnel work, where abandoned-cart recovery and unlimited workflows are the point.
• GetResponse Creator when webinars or a paid course sit in the same stack as the newsletter.
• Neither Pro nor Starter for app mail: use a transactional sender for receipts and resets.

Related reading: Mailchimp vs Moosend, Brevo vs Moosend, MailerLite vs Moosend, Brevo vs GetResponse and the comparison index.