Encharge vs MailerLite: what $120 a month more actually adds
At 10,000 subscribers MailerLite Power costs $129 a month and Encharge Growth $249, so Encharge is $120 dearer, and the margin widens to $150 at 25,000. MailerLite also has a real free plan (250 subscribers, 2,500 emails) while Encharge has none. What the extra money buys is billing awareness: Encharge ships twelve Stripe triggers and Chargebee, Recurly and Paddle connections, where MailerLite's Stripe integration is a checkout tool for its own landing pages.
By Julian Pryor · Updated 7 Oct 2026
Short answer
If you publish a newsletter, sell digital products or run launch campaigns, MailerLite gives you more for far less. If you run a subscription product and want the email platform to react to trial and payment states without you wiring webhooks, Encharge is the one built for that, and the premium over MailerLite Power is between $110 and $150 a month across the three sizes below.
Price at three subscriber counts
MailerLite rows are its monthly-billed slider readouts; its yearly option takes 10% off. Encharge rows are monthly-billed Growth and Premium readouts. Read on 7 Oct 2026.
| Subscribers | MailerLite Comfort | MailerLite Power | Encharge Growth | Encharge Premium |
|---|---|---|---|---|
| 5,000 | $49 | $69 | $179 | $269 |
| 10,000 | $89 | $129 | $249 | $399 |
| 25,000 | $179 | $239 | $389 | $649 |
Encharge Growth against MailerLite Power: $179 − $69 = $110 at 5,000, $249 − $129 = $120 at 10,000, $389 − $239 = $150 at 25,000, which is $1,800 a year at the top. At the entry level, MailerLite Free is $0 for up to 250 subscribers, Comfort is $12 a month and Power $25 for 500 subscribers, and Encharge Growth is $99 for up to 2,000 subscribers, or $79 billed yearly.
What each plan caps
- MailerLite Free includes up to 250 subscribers, 2,500 emails a month, 2 seats, 3 automations, 1 website and landing page, and 3 signup forms.
- MailerLite Comfort sends 10 times the ceiling of your subscriber tier each month, with 3 seats, 50 automations, unlimited templates, a subscriber preference center and the MailerLite logo removed.
- MailerLite Power lists unlimited monthly emails, unlimited seats, unlimited automations, landing pages and signup forms, and multiple automation triggers.
- Encharge Growth sends 10 times your subscriber limit a month, with 50 times for events, unlimited flows and team members, and an overage of $100 for every 100,000 emails.
- Encharge Premium raises sends to 12 times and events to 100 times, adds HubSpot, Salesforce, Segment, WooCommerce and Shopify integrations, transactional email, API events and custom objects.
MailerLite's unlimited email on Power is a genuine advantage for high-frequency senders, since Encharge's 10-times ceiling at 10,000 subscribers is 100,000 sends before the $100-per-100,000 overage applies.
Selling through Stripe against reacting to it
MailerLite's Stripe page describes using Stripe as the payment processor for products sold on its landing pages and websites: you add a one-time or recurring purchase block, recurring purchases accept cards only, and the page quotes Stripe's 2.9% + 30¢ per successful card charge. It mentions Zapier, Make and Integrately for creating a contact when an order is created, and nothing about a trial ending or a payment failing triggering an automation (MailerLite for Stripe). It suits a creator selling an ebook or a paid newsletter. It is not a billing-event feed for a SaaS product billed through your own Stripe account.
Encharge's Stripe page lists trial started, trial ends, trial converted, trial expired, subscription activated, past due, reactivated, scheduled cancellation, cancelled, expanded, contracted and new payment as triggers, and says historical data is imported on connect (Encharge for Stripe). If you only need two of those, a MailerLite plus Zapier setup could do it for less, with more maintenance on your side.
Data hosting and compliance
MailerLite's pricing page states that its data storage center is in the European Union and has an ISO 27001 certificate, and that it has the GDPR controls for personal data security. For a European SaaS customer base that statement is a point in its favour that Encharge's pages do not match. Encharge's pages I read do not state a hosting region, so request that in writing if procurement asks.
Moving from MailerLite to Encharge
- Export subscribers with groups and custom fields. MailerLite groups are static, so decide which should become event-driven segments.
- Import unsubscribed and bounced subscribers as suppressed, and keep MailerLite's unsubscribe list until the move is complete.
- Connect Stripe or your billing provider in Encharge before building flows, so trial state is there from day one.
- Rebuild the welcome and onboarding automations as flows and run both for one trial cycle.
- Update domain authentication last, and keep any MailerLite landing pages and forms live until their replacements are in place.
Which to pick
- MailerLite Power for newsletters, landing pages and launch campaigns, especially with EU data requirements.
- MailerLite Free for a list under 250 people.
- Encharge Growth for a billed SaaS that wants trial and payment triggers out of the box.
Related reading: all comparisons, Loops vs MailerLite, Loops vs Encharge, Mailchimp vs MailerLite, Customer.io vs MailerLite and bootstrapped founder tools.
Encharge vs MailerLite: common questions
What is the price difference between Encharge and MailerLite at 10,000 subscribers?
Encharge Growth is $249 a month and MailerLite Power is $129, so $120 more, or $1,440 a year. MailerLite Comfort is $89 at 10,000, which puts the gap against Growth at $160. Encharge Premium at $399 is $270 above MailerLite Power.
Does MailerLite really have unlimited automations?
On Power, yes: its pricing page lists unlimited automations, landing pages and signup forms. Comfort lists 50 automations and Free lists 3. Encharge lists unlimited flows on both of its paid plans, so the automation count only separates the two on MailerLite's lower tiers.
Does MailerLite sync Stripe subscription events?
Its Stripe page is about selling through MailerLite landing pages and websites, with one-time and recurring purchase blocks, card-only recurring payments and Stripe's 2.9% + 30¢ fee per successful card charge. It does not describe payment events feeding automations. Encharge lists twelve Stripe triggers, among them trial ends, subscription past due and subscription cancelled.
Which keeps subscriber data in the EU?
MailerLite states on its pricing page that its data storage center is in the European Union with an ISO 27001 certificate, and that it has the GDPR controls for processing personal data. Encharge's pages that I read make no equivalent hosting statement, so ask Encharge directly if EU storage is a requirement.